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Meanwhile, here are a few strategies to get you more likes on a social media page
When you post something on social media, ensure it is interesting. If not people will not pay much attention to it or like it. More the number of people liking your photo or post will increase its visibility, thereby enabling more people to view and like it.
Always ensure what you post online is authentic. This is taking responsibility for your actions. You cannot post something that is not true just because you found it interesting or though more people will react to it. When your posts are not authentic, you will lose your followers over a period of time. No one is on social media to get fake news or information.
As you are aware of feeds get refreshed regularly. If you post at a high frequency, your posts will get missed when the feeds are refreshed as only the latest will be more visible. Hence post at regular intervals, giving enough time for the previous post to be seen and liked. This will not only increase the visibility of your posts but will also get you more likes per post.
When you are posting something abstract, give a good caption or an interesting description. People will hesitate to like your post or photo if they are not sure what it is about. When your caption is hilarious or interesting, it will get you more like than the photo by itself. Similarly, a good description of some abstract photo will also get you more likes. The idea is to ensure your posts reach other loud and clear.
Evaluation the social media engagement matters more than just designing a good social media marketing campaign. But when we say social media engagement, what really matters to you would differ how you measure the effectiveness. Some companies care more about Facebook likes and some care about shares. And to some business it is about the conversion rate and the actual improvement in the sales of the products and services.
No matter what the objective is, the first step is to focus on increase the visibility. Even if you have a unique brand name there might be many other social media pages with the same name. And even if there is no other social media page by the same name, unless the customers key in the name it might be difficult to get noticed. So take steps to actually get noticed. Some do this by giving some incentives and benefits to customers who like and share the page. There might be promotional campaigns to encourage customers to share your page and thus help in reaching a wider group of customers.
Keep the page interactive
Your social media pages should not be one-way communication channels. Keep the whole page interactive. Update the page regularly. Run contests and campaigns that would involve customers. This would make the page more interesting. And this would establish your brand identity.
Ratings talk volumes
Encourage customers to rate your products and services. This would be a way to show them that you really care about their opinion. And be sure to respond to the customer reviews to show them that you are always there to listen to the customer queries. This would make the customers feel acknowledged and this goes a long way in achieving customer retention. When they know that they get prompt response to their problems they would keep coming back to you.