Search Engine Optimization (SEO) is the go-to phrase for all websites as on date. This is a way by which websites populate their pages with content that will help their website get ranked at the top of a search result. There is another aspect to SEO – that is organic listing. Organic means natural (even on the internet). An organic listing implies that the website has achieved top ranking without utilizing SEO for its content creation process.
What Does Optimization Include?
When a website is optimized, it doesn’t only mean articles and text-based content. The following content is considered when a search engine chooses to list a website in its search result listings:
- Image searches
- Video searches
- Message searches
Suchmaschinenoptimierung SEO, or Search Engine Optimization, comes under marketing. How it works is fairly simple – if you have a website on watches, the idea is to be the first link that shows up when someone searches for watches.
SEO began back in the 1990s when the internet was still at a nascent stage of its development and webmasters, who were the lords of the internet at that point in time, began ensuring that websites were in the running for top ranking in search listings.
If you check out Google’s SEO guidelines, you will find that it goes into great detail about what you need to do in order to have a perfectly optimized website for a Google search. According to the document, this could entail small changes such as modifying existing content. While the changes might not be too obvious overall, these changes will impact the way in which a user experiences as website overall.
The key to SEO is within the term itself – optimization. Making the most out of a website and what is in it so that you have visitors and more importantly, a long-term web presence.