Creative ways for impacting brand on Facebook

Evaluation the social media engagement matters more than just designing a good social media marketing campaign. But when we say social media engagement, what really matters to you would differ how you measure the effectiveness. Some companies care more about Facebook likes and some care about shares. And to some business it is about the conversion rate and the actual improvement in the sales of the products and services.

Get noticed

No matter what the objective is, the first step is to focus on increase the visibility. Even if you have a unique brand name there might be many other social media pages with the same name. And even if there is no other social media page by the same name, unless the customers key in the name it might be difficult to get noticed. So take steps to actually get noticed. Some do this by giving some incentives and benefits to customers who like and share the page. There might be promotional campaigns to encourage customers to share your page and thus help in reaching a wider group of customers.

Keep the page interactive

Your social media pages should not be one-way communication channels. Keep the whole page interactive. Update the page regularly. Run contests and campaigns that would involve customers. This would make the page more interesting. And this would establish your brand identity.

Ratings talk volumes

Encourage customers to rate your products and services. This would be a way to show them that you really care about their opinion. And be sure to respond to the customer reviews to show them that you are always there to listen to the customer queries. This would make the customers feel acknowledged and this goes a long way in achieving customer retention. When they know that they get prompt response to their problems they would keep coming back to you.


Search engine optimization is a beast wanting a better phrase. SEO has gained importance as it helps drive good quality traffic, boosts your visibility and brand online, and gives you the desired business. Here are some tips and tricks to create a strong and effective SEO.

  1. Unique and innovative: The content that is being posted should be unique and very much of your own. No content should be copied or reproduced. It should be original. It is an ideal practice to use a keyword, or use italics to highlight the important topic.
  2. Use “nofollow” links: They are just hyperlinks used by a web developer to avoid search engines from taking the material. It is done to take care of their content and boosts your page significantly.
  3. Have a mobile compliant site. The pop ups need to be reduced to avoid being penalized.
  4. Use relevant and topical back links. They can increase the SEO ranking.
  5. A faster website and page will make Google and also the users happy. Thus your site will be promoted and share more.
  6. Create content in such a way that it should be the best available on the internet. Quality content should be prepared and not just content. The aim should be to feature on the top page of the website.
  7. Use videos, voice files, slide presentations, and any other multimedia content available.

There are several agencies that offer tips on increasing the SEO ranking. I found a great creative agency in London here which helps in designing the best SEO to deliver the best marketing services. It helps in building mobile compliant websites; uses back links and give the best SEO rating.

So before you hit the button to publish, go through these tips to make your content the best.

Simple Web Designing techniques

Websites are the most basic part of business today! Any business for that matter has an online business too, majorly and a powerful website is crucial to it.

The world is an extremely competitive today, and it needs us to match the pace in order to survive. So websites need to be designed to stand from the rest and assisting in building a brand along with some permanent business strategy.

So, how do you design a website? Handover to some web designing organisations and the job is done!! Are you thinking this way? Well, it’s nothing wrong with this motive, but to even explain to the web designing companies the requirement and to check back the work, you need some knowledge about web designing itself.

If you feel it isn’t required, omit it anytime. But our suggestion is to know few things, knowledge is wealth, always! Few companies excel in web designing, like the web design Perth, which delivers quality service.

Here are few of the major techniques involved in designing a web page, either you can follow, or read them to just know.

  • Web design must be responsive:

Technology has changed tremendously and the things get outdated too quickly. It’s very important that whatever is the technology, your content and concept should adapt itself, this is called as responsive web designing strategy.

Irrespective of the device used for browsing, your website should ‘automatically’ adapt itself to the screen size and provide readable sizes. If you succeed here, half the job is done.

  • Stay consistent:

Maintaining consistency at all levels is very important and especially at the basic levels, like the page colour, background and foreground, fonts etc. you need to have a smooth flow from one page to another.

  • Make use of responsive data tables:

Making use of the data tables are most of the times time and space consuming as they are wider. Instead, switching to a better option like the pie chart, bar graph to illustrate any numbers or other things can be need of the hour.

  • Minimise the use of flash and animation in the web pages
  • Keep your site accessible at all times, from all the browsers across the globe.

With these simple techniques implemented, you can create a better page on the net.

Building Your Website With SEO

Search Engine Optimization (SEO) is the go-to phrase for all websites as on date. This is a way by which websites populate their pages with content that will help their website get ranked at the top of a search result. There is another aspect to SEO – that is organic listing. Organic means natural (even on the internet). An organic listing implies that the website has achieved top ranking without utilizing SEO for its content creation process.

What Does Optimization Include?

When a website is optimized, it doesn’t only mean articles and text-based content. The following content is considered when a search engine chooses to list a website in its search result listings:

  • Image searches
  • Video searches
  • Message searches

Suchmaschinenoptimierung SEO, or Search Engine Optimization, comes under marketing. How it works is fairly simple – if you have a website on watches, the idea is to be the first link that shows up when someone searches for watches.

SEO began back in the 1990s when the internet was still at a nascent stage of its development and webmasters, who were the lords of the internet at that point in time, began ensuring that websites were in the running for top ranking in search listings.

Google SEO

If you check out Google’s SEO guidelines, you will find that it goes into great detail about what you need to do in order to have a perfectly optimized website for a Google search.  According to the document, this could entail small changes such as modifying existing content. While the changes might not be too obvious overall, these changes will impact the way in which a user experiences as website overall.

The key to SEO is within the term itself – optimization. Making the most out of a website and what is in it so that you have visitors and more importantly, a long-term web presence.

What All A Good Website Could Do To Your Business

The website is not all about some flashy designs but, using the right design and features so that the right number of customers are attracted, which in turn produces the right visibility and success for your business. If you are new to this online way of business, understand that designing a good website is important as it can do the following wonderful things to your business that leads to its expansion and growth ultimately!

  • Promote your business

Having a dedicated website for your business can help in the online promotion of your business by time-to-time posting about your business’ activities and the suitable offers that would attract your customers greatly and urge them to remain hooked to your website forever!

  • Increase your sales

These days for anything people would love to approach the internet as it is available to them conveniently and without having to step out of their home they can get what they wanted effortlessly. Therefore, having a suitable website that talks about your business’ purposes and activities will direct the suitable netizens towards your page and increase the sales of whatever your business is selling or offering, tremendously!

  • Increase the revenue

Increased sales can only mean the increased revenue and when more such customers visit your website the traffic gets increased and your site would be shown one among the prominent choices for that specific business by the search engine that would lead to the ultimate prosperity and expansion of your business unarguably!

  • Generate Leads

A small business requires leads to establish their business whereas, an established business requires leads to sustain their prominent position and this shows every business provider is crazily finding some suitable ways to generate leads for their business, which can be conveniently offered by your suitable designed website.

The offers, the discounts, and the promotions can largely attract the customers, who in turn can introduce more of them leading to a huge customer base for your successful business!

A good website offering the above-mentioned benefits for your business could be superiorly designed by this website design glasgow, whose years of experience in this web designing field has helped them master the subject excellently in every way!

Give Your YouTube Videos A Kick Start With YouTube Views

If you have a new video, promoting your product or channel all set to rock YouTube give it the head start it needs. All you need is a website that lets you buy YouTube views, and your video gets a professional start.

What is a YouTube view? 

Simply put, a YouTube view website generates the number of ‘views’ of a video even before it has rolled. So instead of uploading a video with ‘zero’ views, your video appears as if they have been viewed by thousands, thus giving it an ‘appealing’ appearance. Though these views are not real, it gives an impression to viewers that the video has been watched by many earlier.

This tends to impress viewers who are just browsing through a niche or keyword. They may not want to view a video with zero viewers or be the first few to check it. When such a viewer chances upon a video that has been viewed by significant others, it might raise their interest in watching it. They could become your potential subscribers and loyalist of your channel. Or become customers of anything that you are attempting to sell via the video.

There are many ways to buy YouTube views, some more authentic than others. Many websites, offer YouTube views using bots or many other methods. With help of these websites you can hike the number of YouTube views by thousands.

Want to know the benefits of YouTube views? 

  • These YouTube views are ‘proof’ that your video is a socially accepted one.
  • It gives you a higher ranking. Which improves your exposure and inevitably more subscribers and channel customers.
  • It makes your video appear more credible.

Are there any disadvantages?

Watch the website from where you choose to buy your YouTube views. Opting for cheaper and doubtful options, might end up giving you spam folders and getting your page terminated or banned.

Also, since these views are not real, there is little or no relevant conversation happening in comments section too.