All of us are guilty of watching a countless number of videos on YouTube. This is one of the biggest marketing platforms for both companies and individuals alike. The crowd is so much that everything gets seen at least a few times.
When you are a company, which has come up with a video for your potential customers or a target audience, will just a few people watching your video suffice? A slight delay in buffering and people are seen to switch over to the next video with a similar content. So how do you make your video more prominent than others?
Here are some SEO optimization tips to make your videos or channel on YouTube more prominent and to get a number of people to actually watch it:
When you put up a video, ensure you give a detailed description of it. Google does not watch every video that is being put up every minute, to rank it. The ranking relies mainly on the description given for the video. Hence ensure your description is as detailed and interesting as possible.
- Video Keywords
Just like keywords on a regular website, there are video keywords too. Use the right keywords for your video based on the content in it. Also, do a preliminary check on the keyword to see what content shows up when that particular keyword is searched. Choosing a strong keyword that is commonly used by viewers to search for related content can put your video on the map and help you get better ranking.
- Video Software
Use some good video software to give your videos a taste of the latest technology in place. You can sit at your desk and produce professional quality videos fully equipped with animations, whiteboard sketches, HD backgrounds, etc. If you are not sure about which software to use, read the review of Explaindio to know what this video creator is all about and how it can make a big difference to your otherwise regular sales and marketing videos.
When you have the edge over your competitors, you can aim for better turnover and sales volume.